Industrial designer by education. Enthusiast by nature. Combining technology and creativity in a passion for high quality products and intelligent solutions.

Six years of education in design and engineering has sharpened my eye for detail and taught me to keep sight of the bigger picture. Running my own company while studying has provided experience in project management, through a number of freelance design projects; choosing and adapting the design process to each client, and guiding the involved parties through each step of the way. I take profound interest in the complete process from developing the right idea to getting production and marketing right. I understand that an appreciation of the users and their needs is key to achieving success with any product in any market. And I believe perfection should be striven for but never allowed to prevent execution.